When you move your business to the digital world, having a website becomes inevitable. Whether you are a seller, retailer, marketer, video creator, blogger, or learning specialist, you need to come up with a website that serves as a point of contact between you and your customers. You can use your website to disseminate important information about your products or services, respond to requests and inquiries raised by people engaging with your business, or streamline certain transactions like order taking, payment processing, and more.
See how great it is to have a website for your online business? However, making your website accessible on the Internet is not that easy. You have to build and maintain the necessary infrastructure and resources so that your website can smoothly run online. This is where web hosting comes in.
In a modern sense, web hosting is a process in which businesses rent the servers being maintained by providers so they can store all files and media components associated with their websites and make them accessible on the Internet. These servers provide the storage spaces and computing resources needed by the websites to ensure their optimum availability and performance.
Web hosting affects the availability, operation, and performance of your website as it is published online. That extends to the overall image and reputation of your business. For instance, if you are using a reliable web hosting solution or service, your website will most likely experience less to zero server downtime issues. Because of this, your prospects and customers will visit your website more often and do repeat transactions with you, making it easy for you to win their trust and confidence in your business.
Let us discover the 6 ways of how web hosting can take your business to the next level.
1. Reduce Web Hosting Costs
Online business web hosting is a game-changer especially for businesses that are just starting out. But we must first clarify what kind of web hosting we are referring here. When we say web hosting, we are not speaking in a traditional sense.
The old way of hosting a website requires you to purchase your own server including the associated hardware and software assets needed for running that server. The server stores all the files and media components related to your website. In addition, you need to establish a connection to such server so that your site visitors can access your website and its resources from the Internet.
Once your website is already accessible online, you have to make sure that it operates smoothly. For that reason, hiring a team of expert technicians that can perform continuous web server monitoring and maintenance activities is a must. These technical requirements for hosting your website requires costly investment, so it’s not suitable for all businesses without that budget.
Many online businesses are resorting to the modern approach to web hosting since the costs of web hosting are burdensome. With this approach, you no longer need to build and maintain your own server resources. Rather, this responsibility is passed over to a web hosting solution or service provider, a process commonly known as outsourcing.
This translates to more cost savings on your part. Based on some web hosting statistics, there are 338,561 web hosting providers around the world as of May 2019, giving you a variety of options to choose from.
2. Deliver Great & Seamless Digital Experiences
Your online business won’t generate more conversions, sales, and profits if your website can’t produce seamless digital experiences. Will you expect your prospects and customers to continuously and actively visit your website and make purchases if it’s offline most of the time or has web pages that are loading too slow?
The availability, operation, and performance of your website can affect how site visitors interact with your business. In fact, a survey on the effect of slow page loading speed on the buying decisions and actions of eCommerce site visitors conducted by Unbounce shed a light on this.
It disclosed that out of the 750 respondents, which are comprised of ordinary online shoppers, 45.4% said they would more likely not buy from an eCommerce website if it’s loading time or speed is slower than what they have expected. Meanwhile, 36.8% mentioned that they would more likely leave the website for good under the same circumstance. That means more than 80% of the online shoppers are saying that eCommerce websites with slow loading speed have a negative effect on them.
Fortunately, if you are outsourcing web hosting to a reliable solution or service provider, you’ll be able to prevent site performance issues like this or fix them if they happen. Web hosting solution and service providers are equipped with dedicated technical support teams that can troubleshoot web server downtime and slow page loading issues. They also make sure that your website has a responsive design, helping you avoid committing UX and CX mistakes. As a result, you can deliver remarkable digital experiences to your site visitors that lead to higher conversion and sales rates.
3. Ensure Scalability & Flexibility
Today, you might be just running a small online business, and your website is visited only by a few people. However, there is a great possibility that your business will grow in the coming years. This means your web hosting needs and requirements will also change accordingly. When that happens, you need a web hosting solution or service that is tailored to those needs and requirements.
Web hosting comes in different types which include shared hosting, virtual private server (VPS) hosting, cloud hosting, and dedicated server hosting. What’s great about this is that you’re given the opportunity to choose a type of web hosting solution or service that is appropriate for your business, taking into consideration your budget, website traffic levels, security concerns, business goals, and other factors.
For example, if budget is your priority, you can choose shared hosting or VPS hosting. These two types of web hosting allow you to share servers and the associated resources with other website owners. This is cheaper than other hosting types because the hosting costs are split into multiple server users.
If you’re willing to pay for the price of a dedicated server hosting in which all the resources of a particular server are reserved for you alone, that’s another option, especially if you’re website is getting a high volume of traffic on a regular basis. In case you are worrying about server downtimes, you can use cloud hosting which has automatic server failover capabilities.
4. Stand Out From Your Competitors
If you want your website to stand out from the rest, you need to use a web hosting solution or service that applies the best practices when it comes to search engine optimization. Don’t forget that there are a lot of websites out there that belong to the same line of business and industry as yours. Competing with these websites for better SEO rankings is very tough. It is estimated that there are 1.94 billion websites around the world as of December 2018.
Search engines like Google take into account various factors in determining how your website should be placed on their search results pages. These factors are highly dependent on the reliability and credibility of the web hosting solution or service you’re using. For example, Google will identify your website as a trusted site and give it a higher SEO ranking if it is always available online. This is only possible if your website resides in a hosting environment that doesn’t experience software or hardware failures or network infrastructure issues.
Security is another factor that can affect your website’s search engine performance. Web hosting services that implement tight security measures guard their hosted websites against being sabotaged by fraudsters, hackers, spammers, and cybercriminals. Some web hosting providers with a high level of reputation employs a multi-layered security approach, protecting data centers, servers, and websites.
5. Build Your Online Brand Reputation
Building and publishing a website requires you to have a domain name. Here, the domain name is converted to the IP address being used by your web hosting solution or service provider.
A domain name is important because it serves not only as an identification of your website but also a representation of your brand. That’s why it is recommended that your domain should contain keywords that are specific to your business.
Some entrepreneurs like Erick Bergman are willing to pay high just to acquire the best domain name that represents their business. In fact, the entrepreneur even acquired the domain name Great.com for $900,000 just recently, as reported by Name.com, a world-class domain registrar.
Web hosting providers provide online businesses with the capability to have their own domain name as part of their hosting plans/packages. They even let you create custom email addresses in which your domain name is included. This gives you a great way to build your online brand reputation and look professional as you engage and communicate with your site visitors.
6. Reach Your Target Market
The best web hosting for entrepreneurs is one which can aid them in quickly reaching their target audiences or market segments. The primary objective of web hosting is to make sure that your website can be smoothly accessed by people who you think might be interested in buying your products.
Because of this, you need to check if a web hosting solution or service provider has servers located at the geographical areas where your prospects or customers are found; or at least, the servers’ locations are close to those areas. This will ensure that your target audiences won’t have difficulty accessing and browsing your website due to slow page loading issues.
Leveling up Your Business in the World of Websites
To thrive in the digital world where websites are used for promoting brands, attracting potential customers, and building profitable relationships, your online business needs a powerful website. Such a website should be always accessible on the Internet and capable of delivering remarkable experiences to your site visitors.
You won’t be able to achieve that without the aid of web hosting solution and service providers. Web hosting is not just about getting your websites live on the Internet, but it also means enabling your online business to stand out in the competitive world of websites. Through web hosting, you’ll be able to come up with an easily accessible, high-performing, reliable, and reputable website that can push your business to the next level.